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Digital Media Education Program

2013–14 Digital Media Education Program

Technology is transforming the way stories are told and distributed. As the various types of “television” converge into a single-pipe distribution model (owned and operated by cable companies and telecoms); as more and more feature films are released “on demand”; and as audiences insist on watching what they want, when they want it, industry watchers struggle with the question of how creators and companies can generate enough revenue to continue creating and distributing high-quality content. The Guild continues to pay close attention to the business and creative dynamics of the digital media revolution, but one thing seems clear: The ability to craft compelling stories remains central to the enterprise, and its value is undiminished. People with the talent and dedication to entertain and enlighten with well-structured narratives, both fictional and factual, are uniquely well-positioned as the technological paradigms continue to shift.

Of course, there is still the matter of learning how to work in the digital world. Several years ago WGAE initiated its Digital Media Education Program – an ongoing series of seminars, roundtables, classroom courses, online videos and other events and programs in which Guild members have learned from experts and from each other about macro trends and hands-on skills, about entrepreneurship and story structure. We urge members to partake of our DME offerings in the 2013–2014 season. Here is what we have lined up.
—Lowell Peterson

October 16: WordPress

A hands-on exploration of the software you need to know to create and maintain your own web site. 

November 18: You Tube 101

Introducing novice digital producers to all aspects of YouTube including establishing a YouTube presence and building a successful channel. Led by Chris Chan Roberson, Studio Manager/Lead Producer at YouTube Next Lab. 

December/January (date TBD): Distributing and Monetizing Digital Projects

Led by Tubefilter’s Josh Cohen and digital media strategist Paul Kontonis, an expert examination of current trends in aggregation and marketing. 

February 11: Before The Camera Rolls: A Production Scheduling and Budgeting Primer 

Workshop, which includes interactive participation with Showbiz Budgeting and Showbiz Scheduling software, will take participants step by step through scheduling, budgeting, and actualization. 

March (date to be determined): YouTube studios tour 

Tour You Tube’s studio facilities in New York.

Media Center Sessions 

We will be working with the Independent Film Project, which administers the soon-to-be-completed City-funded Media Center in Dumbo. In addition to production space and collaborative opportunities, the Media Center plans to offer workshops and courses on various aspects of digital media. Stay tuned.