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Ratings bring morning glory again to WINS
David Hinkley writes in today's paper:
WINS (1010 AM) and WBLS (107.5 FM) were two of the big winners in the summer Arbitron ratings released yesterday.
WINS kept a strong grip on the No. 1 morning position it has held all year, since Luis Jimenez left WSKQ (97.9 FM). Jimenez will be back in January on WCAA (105.9 FM) trying to reclaim the top spot, but meanwhile, WINS rules.
WBLS (107.5 FM) finished first among listeners 25 to 54, the ones advertisers most want to reach.
"Steve Harvey was No. 3 in the morning, 25-54, and Wendy Williams was No. 1 in the afternoon," said WBLS program director Vinny Brown. "There are a few Champagne corks around here today."
In other ratings dramas, WQHT (97.1 FM) widened its lead over hip-hop rival WWPR (105.1 FM), which took one of those unexpected periodic drops.
WABC (770 AM) afternoon host Sean Hannity had a big unexplained drop, too, as WABC slipped a bit overall.
"I'm not worried," said WABC program director Phil Boyce. "We'll be back."
Already back is Funkmaster Flex of WQHT, who reclaimed the No. 1 evening spot from his friend and rival DJ Clue.
Morning hosts Opie and Anthony of WXRK (92.3 FM) slipped a little with their 18- to 34-year-old target audience, while K-Rock cracked the top 10 in that group.
Jimenez's replacements on La Mega, Frankie J and Juan Carlos, continued a steady upward climb, though their numbers remain below Jimenez's level.
WWFS (102.7 FM), or "Fresh," dropped back from its spring peak, though it's still well ahead of previous formats on 102.7.
Gospel on WLIB (1190 AM) averaged 0.9% of the audience and WWRL (1600 AM), flagship for Air America, averaged 0.6%.
These are the summer 2007 Arbitron ratings. The number is the percent of listeners tuned to that station in an average quarter hour.
OVERALL: WHTZ (5.1), WRKS (4.4), WLTW (4.3), WSKQ (4.1), WINS (3.9), WBLS, WQHT & WCBS-FM (3.7), WPAT-FM (3.5), WWPR (3.4), WQCD (3.3), WABC (3.1), WAXQ (3.0), WKTU & WCBS-AM (2.9), WFAN (2.6), WWFS (2.5), WQXR (2.2), WOR & WCAA (2.1), WPLJ (1.9), WXRK (1.7), WADO (1.6), WQBU (1.1), WLIB (0.9), WWRL (0.6).
MORNINGS: WINS (6.9), WHTZ (5.6), WSKQ (5.4), WBLS (4.2), WRKS (3.8), WCBS-AM (3.7), WPAT-FM & WABC (3.4), WLTW (3.3), WCBS-FM (3.1), WQHT (3.0), WWPR (2.7), WAXQ (2.6), WADO & WOR (2.5), WQCD, WKTU & WPLJ (2.4), WXRK (2.1), WFAN (2.0).
AFTERNOONS: WHTZ (5.3), WRKS (4.9), WLTW (4.5), WBLS (4.4), WQHT (3.9), WWPR (3.6), WQCD & WCBS-FM (3.5), WABC & WSKQ (3.2), WFAN & WKTU (3.1), WPAT-FM & WINS (2.9), WWFS (2.7), WQXR & WPLJ (2.3), WCAA (2.2), WADO & WCBS-AM (2.0).
18- TO 34-YEAR-OLDS: WHTZ (10.4), WQHT (8.2), WWPR (6.5), WSKQ (6.0), WCAA (4.4), WPAT-FM (4.3), WRKS (4.1), WBLS (4.0), WKTU (3.9), WXRK (3.5), WLTW (3.4), WQBU & WWFS (2.8), WAXQ (2.6), WPLK (2.0).
25- TO 54-YEAR-OLDS: WBLS (5.2), WHTZ (5.0), WRKS (4.9), WSKQ (4.5), WLTW (4.3), WAXQ (4.2), WPAT-FM (4.0), WCBS-FM (3.9), WKTU (3.7), WQCD (3.5), WWFS & WINS (3.1), WFAN, WWPR & WQHT (2.9), WPLJ (2.7), WXRK (2.3).
AROUND THE DIAL: Goldie Hawn will guest-host tonight at 8 on Air America. … Morning co-host Ron Kuby of WABC said a semi-goodbye yesterday after reports WABC had finalized a deal with Imus. A few hours later, Kuby said he expects to be on the job today – though for how much longer, he added, is anyone's guess.