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Archive for April, 2012

WGAE Applauds Expanded Digital Media Up-Fronts

The Writers Guild of America, East applauds the co-sponsors of the expanded Digital Content NewFronts (DCNF), which will be presented in New York from April 19 to May 3.

Modeled on the traditional television industry “up fronts,” the DCNFs offer digital-content creators and distributors the opportunity to market their work and their services to online advertisers. (DCNF co-sponsors include Hulu, AOL, Microsoft Advertising, Digitas, Yahoo! and Google/YouTube.)

“The Digital Content NewFronts demonstrate the value of made-for-digital programs. Brands and other advertisers are smart to catch the wave and expand their presence in the digital world,” said WGAE Executive Director Lowell Peterson. “The best way for content distributors, brands and advertisers to attract audiences is to present compelling stories, well-told. That is what Writers Guild members do best.”

The WGAE and its members are active participants in digital-media content creation. Since 2010, the union has offered to its members a comprehensive training program on all aspects of digital media — including how to create webisodes, online news production and distribution, software skills, social media promotion, transmedia production, legal issues, digital storytelling, the economics of new media and branded content.

WGAE staff and members attend and present at conferences and panel discussions, and the Guild has signed collective bargaining agreements with approximately 100 companies that create digital content. The union has a large and active caucus of digital-media writers and writer/producers.

“We know that the business and creative models in digital media are still being formed,” said Peterson. “Our goal is to ensure that writers and other creators are at the table from the beginning, as the important decisions are made and as money begins to flow into this space. We think our members are uniquely qualified to enable distributors and sponsors to reach and build audiences.”

Softball: WGAE defeats WABC-TV 9-4 in Opening Day Triumph

Yesterday was a triumph of an opening day.

Our opponents, WABC, lived up to their motto, getting Eyewitness News coverage of a breaking event — their own loss.

After opening an early 3-0 lead, we traded runs with WABC. Then they surged in the fourth to tie it up at 4-4. After our tentative catch-up-run, they tied it again in the top of the sixth—until we ran away with 5 more runs in the bottom of the sixth, then shut them out completely in the final inning. At no point were they in the lead.

That means we now have an unprecedented 1.000 win percentage, statistically speaking. Only four teams in the MLB currently have that strong a record right now: Tampa Bay, Detroit, the Mets, and Arizona. Technically, we’re doing better than the Yankees.

The only thing that broke more than the news…was their spirits.

It’s hard to single out individual standouts in such a mega-solid all-around game. Our defense simply didn’t make very many mistakes. And our offense functioned exactly as it has to in this game—a solid stream of singles, including an absurd five in a row(!) at the bottom of the sixth. Dave, seeking vengeance, had an incredible 3 RBIs. Erik had a basically flawless game at short. Sam was under the ball for a crucial bomb to left, Alan got right back into the thick of it, Marcia was strong at home, Mimi experienced our outfield for the first time, Julie had a critical RBI, and Zach, Jo, and Susie got on base pretty much every time. Doug’s superb pitching found the pocket repeatedly; could this be the year that we finally get on whimsically capricious ump Mike’s good side? Probably not.

They had an Eye in the Sky… to witness their failure.

A core group got in some good BP afterward, then retired to Malachy’s for the traditional undoing of whatever antiatherosclerotic benefits we incurred from the bit of exercise we’d accidentally engaged in during the game.

Their Doppler 4000 detected gloom… with a 100% chance of defeat.

A special welcome to first-timers David, Clayton, John, Mimi, Chris, Nurit, and Jonna (who’s not actually new, but may be new to many). If I forgot you, forgive me, but there were many newcomers. Welcome or welcome back, one and all.

They delivered traffic and weather together. But their traffic (on the base paths) was exceedingly light, and their weather was precipitous…ly bad. 

Some were sorely missed, but new blood is here to fill in the gaps. Not a shabby way to kick off the year, folks.