Breaking in to Branded Content

June 9, 2010

A Seminar Presented by the Writers Guild of America, East, and The New York Television Festival.

Wednesday, June 9th, 7 p.m.

Bennet Media Space – 723 Washington St, New York, NY

The event is FREE. There will be light refreshments and a chance to socialize after.
Branded content is one of the fastest growing subsets of entertainment for new media. Different from traditional product placement, branded content means structuring a story or episodic narrative around a brand. This can vary from explicit use of products in a story to developing programming that reflects aspects of a broader brand image. While the WGAE does not cover traditional broadcast advertising, writing branded content for the web CAN be covered under WGAE agreements—resulting in income as well as pension and healthcare contributions for Guild members.
•         How does a writer from traditional media break in?
•         How does a writer bridge the gap between old school advertising and narrative storytelling?
This seminar will address these issues and features writers who have successfully produced branded content for the web as well as producers and other experts in the field of branded storytelling.
Confirmed panelists include:

Jamison Tilsner (Moderator), Director of Business Development, Kantar Video - new unit of WPP dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide; Co-founder of and formerly of

Angela Matusik, Chief Content Executive, iVillage Networks (a subset of NBC Universal Digital)

Ryan O'Hara Theisen & Jonathan Rosen, Co-Founder + Film Director, Lucky Viral Branded Content

Stephen Gill, Independent writer/producer specializing in branded content.


Please RSVP to
Wednesday, June 9th, 7 p.m.
Location: Bennet Media Space – 723 Washington St, New York, NY